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What are the most important digital marketing metrics (not just social media...

May 4, 2016 Answer Visitors: The number of visitors who have spent time on your website. This is the metric that will help measure and give meaning to other website metrics like traffic sources,...

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How much should I pay for a new logo design?

May 4, 2016 Answer Some people pay a little for a logo and some pay a lot! The total cost for the Nike logo was $35. The co-founder of Nike, Phil Knight bought the Swoosh logo from a graphic design...

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11 Things to Know When Attending a Trade Show

Walking a full-size trade show for two or three days is often exhausting. It’s worth the money to stay at the closest hotel to the convention center. Also, book your room well in advance to enjoy...

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I’ve seen places online that offer logo design for $5. Is it really too good...

June 9, 2016 Answer Yes, it’s true that there are websites with design contests, crowdsourcing, and the so-called “gig” or “sharing economy” that claim to create logos for $5. However, in many cases,...

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Picture It: How to Share Photos that Promote Your Products and Services

When you’re building a Facebook business page, one of the first things you’ll want to consider is what kind of photos you’ll share to highlight your shop’s offerings. While it may be tempting to snap a...

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Making it Count: 10 Strategic Questions for the Trade Show Floor

This tip appears in a longer blog by Jay Busselle on trade show advice. Read the full blog entry here. When you attend a trade show, keep your eyes open for networking opportunities. Industry leaders,...

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How to Automate Social Posts for Your Business

As a small business owner, you most likely have a lot of tasks to juggle on a daily basis. Adding social media marketing into the mix can be frustrating when you don’t have extra time in the first...

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Professional Promotion: How to Promote Your Business on LinkedIn

Marketing and promoting your small business on LinkedIn can make a lot of sense. However, LinkedIn is much more than a social site. As it says on their website, “It's a community of professionals – in...

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Five Keys to Promo and Apparel Marketing Success

Successful campaigns, promotions, and events are carefully researched and planned. They may take into consideration hundreds of logistical points, but I would like to get back to the basics. When...

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Quick Tip: Improving Your Social Media Approach

People in our industry often tell me they don’t have time for social media marketing. Many apparel and promo companies find success with Twitter, Facebook, Instagram, and others, but it doesn't happen...

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